Keeping in mind the targeted audience was the commercial industry (gas & oil, engineering, and car manufacturing, etc.). I was asked to produce an explainer video from scratch. They wanted a fresh, modern, and minimal look with one video explaining quantum solutions and why it matters for its audience. I was responsible for end-to-end video production.
We used a modern color palette which also went well with Quantum Cryogenics brand guidelines. We developed minimal characters (no facial features) to sort of give it a modern/futuristic look. Also, created those cool abstract illustrations for the element and different objects which the client loved. The end result was a great looking video