Project Goal:
Pocket Plan is a retirement planning app. It makes finance simple, by allowing the user to connect their accounts and have a financial plan built in minutes. The project goal was to create an app explainer video. But before starting the project we had to understand the targeted age group of this video was Men and Women with the age of 50+. Since it was an animated video, so the main challenge was to attract & engage with the pocket plan’s targeted audience.

The client gave us a visual reference but it wasn’t resembled with the given video requirements. We propose some better, modern and unique visuals in terms of style. Once we shared a few initial screens, the client really liked it. After that here comes the main challenge that was engaging the audience which was 50+ ages. So, we decided to be precise by explaining the benefits & the key points of the app in just 40 sec. Finally we got the end results with some engaging and clearly defined animated visual which client absolutely loved. I was managing the project from start to end. I hope you all like it.