Project Goals:
It is a HongKong based molecular diagnostics company selling COVID-19 testing kits (antibody kits, PCR kits, and enhanced PCR kits ). The Client wanted to share this video with potential clients (governments and businesses) for them to better understand the different kinds of COVID-19 testing kits, how the technology works AND to tell them about our client’s own proprietary testing technology (which is an enhanced form of the existing PCR testing kits) in an engaging video.

Solution:
We designed it in a new style and kept the aesthetics according to the branding. We made sure that the video is not only serious and reassuring from a business perspective but also engaging to stand out from other “boring” medical companies. Everything is custom build and smooth transitions in the video really made it stand out.

Client was really happy and awarded us a heavy tip!