Project Goal:
Choosing the right loan is a big deal and this is why Net Cap Fund committed to offering an evaluation as part of the five-star customer service. The client had a service that they wanted to be explained to their target audience. The industry was capital & finance. Since financial subjects animations have the tendency to get a bit dry when it comes to explaining them visually, but we had a lot of fun producing this one.

We took a very simple approach and came up with a clean look with modern iconography that conveyed the message easily. To break the monotony, we introduced a few characters occasionally and some dynamic motion to increase visual impact while keeping the communication in line with the script. I was responsible for producing the complete video for the client and they absolutely loved it!