The purpose of this video was to explain how integrated payments increase value for software company customers. (Usually, these customers are other businesses). BaSys business offers credit card processing to software partners looking to offer credit card acceptance within their own product. This animation will be used on their website and social media channels marketing and spreading awareness.
The best thing about this project was that we were not bound to any brand guidelines and any specific color theme. The client’s script had some great visual ideas, so we started from that point. The aim was to produce resonant, trendy, and stunning scenes which fetch a sense of a story being told. With a simple character style, we created different elements/settings that complimented the visual ideas. The end result is this sleek, colorful and beautiful-looking animation that the client was really happy with.