The task was to create concept video story for Airlift Grocery app, which needs to highlight following value propositions:
45 mints delivery, every time, 100% order accuracy, no incorrect item, broad optionality, competitive prices
We created an animated concept video which communicated the direct value proposition in a simple and clear way. We make sure to avoid the stereotyping roles and incorporating different skin tones for various characters. We ensure that the overall concept stays thoughtful and true to Airlift core values and brand image. I was in charge during the completion of this animation. I hope this piece of art admires you, as it admires our client.