The video was about the client’s new platform for sending payments in the US. It will be much faster than current payment methods in the US. Basically, clients wanted to explain to their potential users, how their product is different and how it will solve their faster payments problems.
We created an animated concept video that communicated the direct value proposition in a simple and clear way. We make sure to avoid stereotyping roles and incorporating different skin tones. The client wanted a corporate look rather than using cartoon characters so keeping it in mind we created some customized characters, animated icons, phone mockups, and other elements for the client’s satisfaction. We strictly follow the client’s brand guidelines and color theme in highlighting the core value prepositions. I hope you like it and appreciate the efforts we did.