How to Make a Facebook Cover Video: Step-by-Step Guide
As of April 2021, Facebook has removed the option of adding a cover video on profile pages. However, there are still effective ways to attract customers and captivate their attention on this popular social media platform. In this blog post, we will explore the importance of utilizing visual elements, such as static images and slideshows, as alternatives to Facebook cover video in order to drive business growth and engage your audience effectively.
In the dynamic world of social media, visual content has the power to transform how your brand is perceived. One such captivating tool is the Facebook video cover. Through enticing animation, stylish effects, and beautiful design, a video cover has the potential to make a lasting impression on your audience. If you’re eager to explore the possibilities and learn how to harness this tool effectively, you’ve come to the right place. In this blog post, we will delve into the art of creating a Facebook video cover that will leave your followers in awe.
What is a Facebook Video Cover?
A Facebook video cover is an attention-grabbing visual asset that takes center stage at the top of your Facebook page, right beside your profile picture. With a duration ranging from 20 to 90 seconds, these captivating videos are accessible to all visitors of your page. They serve as a vital component of your social media PR strategy, as they are the first visual impression your visitors encounter on a daily basis.
It’s no secret that Facebook users have developed a deep appreciation for video content, with a staggering 8 billion video views recorded on the platform each day. Given this incredible statistic, it would be unwise to overlook the power of this dynamic media tool. By incorporating animated Facebook covers and leveraging the potential of video content, you can establish a compelling daily engagement strategy that propels your brand forward.
Why Use Facebook Cover Video?
Facebook cover videos are a powerful tool for enhancing your social media presence and engaging your audience. By utilizing a cover video, you can captivate attention, convey your brand’s personality, and create a memorable first impression. With the ability to showcase your products or services, tell your brand’s story, and increase viewer engagement, Facebook cover videos offer a visually appealing and dynamic way to stand out on the platform and leave a lasting impact on your audience.
It Lures the Audience
A Facebook cover video lures the audience by capturing attention with dynamic visuals and compelling storytelling, creating a strong initial impression that entices viewers to engage further with your brand.
It Introduces Your Brand, Service, or Product
A Facebook cover video introduces your brand, service, or product effectively by visually showcasing its unique features and benefits, creating a memorable and engaging first impression for your audience.
It Shows off Your Team
A Facebook cover video is an excellent way to showcase your team and humanize your brand. By featuring your team members in action, highlighting their expertise, and sharing behind-the-scenes moments, a cover video gives your audience a glimpse into the people behind your brand. This personal touch helps to build trust, create a connection with your audience, and convey the values and culture of your company. It adds a human element to your brand, making it more relatable and inviting for your audience.
Facebook Cover Video Specs
To ensure your Facebook cover video displays flawlessly and engages your audience effectively, it is essential to adhere to specific specifications. Familiarize yourself with the following key requirements:
1. Length:
The optimal cover video length falls within the range of 20 to 90 seconds. This duration strikes a balance between capturing attention and maintaining viewer interest.
2. Aspect Ratio:
Select an aspect ratio of 16:9 for your cover video. This ratio guarantees proper display across various devices, preserving its visual appeal.
3. Dimensions:
Aim for a minimum resolution of 820 pixels in width and 312 pixels in height. By maintaining this quality, your cover video will appear crisp and clear.
4. Format:
Choose either the MP4 or MOV format when uploading your cover video to Facebook. These formats are widely supported and ensure smooth playback.
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5. File Size:
Keep your cover video’s file size within the maximum limit of 1.75 GB. Compressing the video while preserving quality can help meet this requirement.
6. Autoplay and Sound:
Facebook cover videos autoplay by default, but with muted sound. Users can manually enable audio if they wish.
How to Create and Post a Facebook Cover Video: Guidelines
If you’re not a professional animator, creating an exciting and engaging cover video for your Facebook page may seem challenging. However, there are ways you can accomplish it on your own using free online tools or apps. Here are two options for adding a video to your Facebook cover:
Option 1: Choose a pre-made template with a 16:9 aspect ratio specifically designed for Facebook covers. Many platforms offer a variety of ready-made templates that you can easily find using relevant keywords like “web design.” Customize the template by adding your own texts, visual elements, or audio to personalize it according to your brand.
Option 2: Create your own cover video from scratch using a blank canvas and unleash your creativity. With this option, you have complete control over the design, layout, and content of your video, allowing you to craft a truly unique and tailored Facebook cover.
Once you’ve created your brand-new cover video, download it to your device. Now, it’s time to change your Facebook cover and showcase your creation to your audience.
How to Upload a Facebook Cover Video
It’s elementary:
1. Go to your page through your Facebook Business Manager.
2. Click the Edit button in the bottom right corner of your profile’s cover.
3. Select the “choose from videos” option and upload your video.
Keep in mind that placing the action or key information about your offerings in the central section of the video is essential. This positioning creates a more advantageous appearance on your page, regardless of the device being used.
Example and Template
If you need just a bit more inspiration, here is the example below,
Ferrari effectively presented their car with this short, dynamic video cover.
Do You Want to Create Your Own Video? Feel Free to Contact Us!
Looking to create your own captivating video? Look no further! Feel free to contact us and our team of professional designers and animators will bring your ideas to life.
Impress your audience and add interactivity and movement to your social media page. Whether you’re showcasing a product or service, our experts are here to help you present it creatively and stylishly.
ByteChimp is ready to turn your boldest and most exciting ideas into reality.
Spread your message with a Facebook cover video
Harness the power of a Facebook cover video to spread your message and grab attention for your brand. When utilized effectively, a well-crafted cover video can drive engagement and foster rapid growth. Now that you know how to create a Facebook video cover, the choice is yours – create it yourself or entrust our team of professionals to handle the job. Just remember the valuable tips you’ve learned in this article as they will undoubtedly guide you along the way.